The 90-Minute Limit
Football clubs across Europe faced a critical engagement gap. Fan interaction spiked during the 90 minutes of matchday but flatlined during the week.
Existing systems were fragmented silos—separate tools for ticketing, merchandise, and news—offering sponsors zero visibility and clubs no unified control. The industry needed a "digital nervous system" to maintain the pulse all year long.
> [SYSTEM] Matchday_Mode: ACTIVE (Users: 45,000)
> [SYSTEM] Non_Matchday_Mode: INACTIVE (Users: 12)
> [WARN] Sponsor_Analytics: DATA_UNAVAILABLE
> [ERROR] Ticketing_Sync: Connection Refused (Legacy API)
_ Engagement Flatline detected...
The Unified Layer
Smart Stadium
Integrated real-time venue navigation and in-seat ordering to upgrade the physical matchday experience.
Web3 Ready
Built-in NFT ticketing and digital collectibles module for secure resale and fan ownership tracking.
Data Engine
Collects behavioral data across the season to power personalized content and targeted sponsor campaigns.
365-Day Engagement
We applied "Edge-to-Edge" product thinking to merge content, commerce, and community into one app. The goal was to give fans a reason to open the app on Tuesday, not just Saturday.
- Gamification: Prediction leagues and quizzes for off-days.
- Direct Commerce: Seamless seat upgrades and merch drops.
- Sponsor Integration: Branded experiences that feel native, not intrusive.
contract SportyTicket is ERC721 {
struct Ticket {
uint256 matchId;
string seatNumber;
bool isScanned;
}
// Verify ownership before gate entry
function verifyAccess(uint256 tokenId, address holder) public view returns (bool) {
require(ownerOf(tokenId) == holder, "Invalid Ticket Owner");
require(!tickets[tokenId].isScanned, "Ticket already used");
return true;
}
}